#GivingTuesday was started in the US in 2012 to help people show their generosity after the excesses of spending on oneself during #BlackFriday and #CyberMonday. It has emerged a strong global giving movement with leaders in 60+ countries. In 2018, on #GivingTuesday more than US $400 million was raised on a single day in just the US, making it America's biggest day of giving! As a global leader of the movement in India, GuideStar India, India’s largest NGO information repository promotes the celebration of #GivingTuesdayIndia on the Tuesday of #DaanUtsav, India’s biggest annual festival of giving from Oct 2-8.
After raising over Rs100 million in the first two years, #GivingTuesdayIndia is aiming to significantly boost giving in India with a large number of collaborators comprising giving platforms, e-commerce platforms, payment platforms and corporates, who are creating fantastic opportunities for their consumers, employees and associates to experience the joy in giving to trusted causes.
#GivingTuesdayIndia seeks to help millions of everyday givers see how their individual contributions add up to make a big impact when they all give to their preferred causes at the same time!
Captains of industry and high achievers can champion their favourite causes and garner support for their charities through their personal and professional networks, engaging employees, clients, associates in coming together to celebrate their generosity. Often it just requires embedding an ask in billing or communication to customers, employees or adding or turning on a charity feature to the check-out process in your e-commerce portal or payroll! Some corporates encourage their employees to donate a day’s pay or donate earned leave, for a chosen cause, with a matching contribution from the organisation. The process of coming together to choose a cause or a set of charities is highly engaging and gives impetus to employee volunteering and CSR!
For NGOs, it is the best time to reach out to existing donors and help them leverage their giving through matching donations and prizes. It is also a great time to reach out to new circles of givers through innovative campaigns, volunteers and champions who support their cause.
Join the celebration of your generosity on #GivingTuesdayIndia to Give for a better Bharat, year on year!
To create a greater impact with your giving, please remember to use the hashtags: